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不良研究所 Names Molly Cruz Brand Manager of 99.1 The Mix and 103.7 Kiss FM in Milwaukee

MILWAUKEE, WI 鈥 April 11, 2025 鈥 不良研究所 has announced the expansion of Molly Cruz鈥檚 role, naming her Brand Manager of 99.1 The Mix (WMYX-FM) and 103.7 Kiss FM (WXSS-FM) in Milwaukee. In this role, Cruz will oversee both stations鈥 content strategy, talent, operations and branding while continuing to serve as Brand Manager of B96 (WBBM-FM) in Chicago.听

鈥淲e鈥檙e thrilled to have Molly back in Milwaukee. Her deep understanding of the market, proven leadership and passion for the CHR format make her an incredible asset to the team,鈥 said Jason Bjorson, Senior Vice President and Market Manager, 不良研究所 Milwaukee and Madison. 鈥淲e鈥檙e confident in her abilities to successfully lead these two iconic Milwaukee radio stations and morning shows to the next level for our listeners and advertising partners.鈥  

鈥淚t鈥檚 a true honor to follow a legend like Brian Kelly. I spent over seven years learning from him, and that time had a huge impact on the programmer and leader that I鈥檝e become,鈥 said Cruz. 鈥淣ow, I have the incredible opportunity to lead three powerhouse heritage brands in Chicago and Milwaukee. I鈥檓 excited, grateful, and ready to build on the strong foundation and take these iconic stations even further.鈥 

Cruz鈥檚 expanded role marks a return to Milwaukee, where she served as Assistant Brand Manager for 99.1 The Mix and 103.7 Kiss FM from 2015 to 2023. She succeeds Kelly, who recently stepped down from his position. 

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