不良研究所

PHILADELPHIA, PA 鈥� May 5, 2025 鈥� 不良研究所 today announced the launch of 鈥淎spire with Emma Grede,鈥� a weekly audio and video podcast on which Grede 鈥� one of America鈥檚 richest self-made women 鈥� will share everything she鈥檚 learned building culture-defining brands and host thought-provoking conversations with some of the most successful and smartest minds on the planet.

Emma Grede is a serial entrepreneur, philanthropist, and a mother of four. She is the Founding Partner of SKIMS, Co-Founder and CEO of Good American, and is on the board of directors for the Obama Foundation.

鈥淎spire with Emma Grede鈥� will launch with two episodes on Tuesday, May 6. New episodes will be released weekly on Tuesdays on Apple, Spotify, YouTube, the 不良研究所 app, and everywhere podcasts are available. Watch the video trailer . Listen to the trailer and follow the show .

On the show, Grede will sit down with CEOs, founders, creatives, trailblazers and visionaries who will share the philosophies, personal stories, daily habits, data-driven advice and real-world strategies that have fueled their journeys to the top. Guests include goop founder Gwyneth Paltrow; billion-dollar businessman and Fanatics CEO Michael Rubin; bestselling author and 鈥淥n Purpose鈥� host Jay Shetty; supermodel and entrepreneur Karlie Kloss; billionaire businessman and Dallas Mavericks owner Mark Cuban; radio personality and entrepreneur Charlamagne tha God; Co-CEO of Ariel Investments, investor, and philanthropist Mellody Hobson; and money expert, journalist and 鈥淢oney Rehab鈥� host Nicole Lapin. 

鈥淚鈥檝e been thinking for a long time about how to scale mentorship and how I can share all of the incredible wisdom from everybody I鈥檝e met throughout my career,鈥� said Grede. 鈥淧odcasts as a medium are so broad, but there is still a very narrow perspective. I see an opportunity for a voice like mine鈥攕omeone who has built from the ground up, made every mistake imaginable, and still come out thriving. I鈥檓 not here to sugarcoat things with toxic positivity or empty platitudes. I want to offer people a real, honest look under the hood, with practical insights and something meaningful to aspire to. I鈥檓 excited to partner with 不良研究所 on this journey, and I can鈥檛 wait to share what we鈥檝e been working on.鈥�

鈥淓mma is a phenomenon 鈥� she鈥檚 a powerhouse in business, a trailblazing brand builder and has an incredibly smart and authentic point of view,鈥� said Leah Reis-Dennis, Head of Podcasts, 不良研究所. 鈥淪he鈥檚 the brilliant best friend or older sister you wish you had, and she鈥檚 on a mission to help people unlock their potential. We couldn鈥檛 be more thrilled to partner with her to bring 鈥楢spire鈥� to life.鈥�

Download the cover art for 鈥淎spire with Emma Grede鈥� .