不良研究所

Just Released: State of Audio - Modern Measurement Playbook

Audience
February 12, 2021

Valentine's Day Plans - Revealed By Your Smart Speaker

By Reggie Shah, Senior Director, Research and Insights, 不良研究所

Whether we鈥檙e connecting with the familiar voice of our favorite host, or setting the mood with loved ones, pandemic times have shown us the connective power of Audio. Smart Speakers led the charge as streaming surged in 2020.

valentines card

As we spent more time at home, Smart Speakers were the soundtrack to 2020鈥檚 special occasions and holidays. Versus 2019, 2020鈥檚 holidays surged:

  • Thanksgiving increased by 71%
  • Christmas Eve increased by 53%
  • Christmas Day increased by 46%1

Audio consumers love Valentine鈥檚 Day, and 2021 will be no different. Let鈥檚 look at last year鈥檚 most romantic day of the year:

On the evening of Valentine鈥檚 Day 2020, listeners put computers (-12%) and phones (-5%) away as they turned to Smart Speakers to set the mood. These Entercom station formats saw huge increases:

  • R&B/HipHop +83%
  • Hot AC +49%
  • AC +27% 2

These cities were the most romantic, with the highest increases vs. the prior Friday evening:

  • New Orleans +388%
  • Atlanta +313%
  • Phoenix +290%2

At the station level, saw the highest bump for Smart Speaker listening Valentine鈥檚 evening, by 304%. There was definitely a theme that night in Miami, as listeners got through the lonely feels with DJ JPS – with The Weeknd鈥檚 鈥淗eartless鈥, Lizzo鈥檚 鈥淭ruth Hurts鈥, and Dua Lipa鈥檚 鈥淒on鈥檛 Start Now鈥.2

The mood was much more romantic on the west coast, with increasing by 215%. Sherry Knight set the mood as we listened to KC and Jojo鈥檚 鈥淎ll My Life鈥, Ed Sheeran鈥檚 鈥淪hape of You鈥, and Rihanna鈥檚 鈥淟ove on The Brain鈥.2

valentines card
valentines card

For this Valentine鈥檚 Day, has built custom stations to share with your love.

Tell Alexa to play your favorite station, and set the mood with Audio!

Want to talk more about reaching your target audience?

SOURCES

1 Triton Digital; streaming originating from Entercom markets, 2020 vs 2019 all hours
2听Triton Digital; streaming originating from Entercom markets, /14/20 vs 2/14/19, 7p-12a

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