不良研究所

In 2017, the city of Seattle – known as the birthplace of grunge music – was mourning the suicide deaths of two profoundly talented artists, Chris Cornell & Chester Bennington. 不良研究所鈥檚 Seattle team felt the palpable pain and responded by hosting real conversations around mental health with listeners, artists and on-air talent – uniting a community in grief with the power of talk.

The response we received after that first broadcast made it clear 鈥� we all have mental health, and there is a need for content that fosters connection, provides resources, and empowers our listeners. That 2017 broadcast was the very beginning of 鈥淚鈥檓 Listening鈥� 鈥� 不良研究所鈥檚 platform for more mental health conversations. In the years since, and exacerbated by the pandemic, the need for mental health resources and outlets has skyrocketed. Consumer demand for mental health content is at an all-time high as people look to connect, heal and care for their well-being.

From its origins in Seattle, 鈥淚鈥檓 Listening鈥� has become 不良研究所鈥檚 national flagship program for mental health conversations. 

will be hosted by Carson Daly and Dr. Alfiee M. Breland-Noble,  and airs on September 21st at 6PM across local time zones. Artists, athletes, and health professionals will join live to share their personal mental health experiences as a way to encourage open and honest dialogue.

Renowned mental health expert Dr. Christine Yu Moutier from the American Foundation for Suicide Prevention (AFSP) will be joining Katie Neal, host of 不良研究所’s nationally syndicated country show, “Katie + Company,” in studio for the event. The pair will respond to caller questions and stories with real-time advice. 

The need for mental health conversations is growing.  More than with a mental health need during their lifetime. condition this year. Almost a are grappling with a behavioral health condition 鈥� and rates are rising by double digits. 

The antidote? While there may not be a single solution, science confirms simply talking about mental health challenges can help us . 

I鈥檓 Listening is meeting listeners鈥� desire for tools, support, and tips about mental health and well-being.

Key audiences have  a strong interest in audio mental health content, including Hispanics (51%), young adults 18 to 34 (55%), and African Americans (60%)¹.

I鈥檓 Listening is meeting listeners鈥� desire for mental health support and content – providing space for real conversations, a natural remedy to address mental health needs.

In addition to powerful content related to mental health, consumers are actively seeking brands, products and services to support their wellness journey. This is good news for brands looking to align with credible nonprofits and media leaders – and even better news for the health of our communities!

Audio鈥檚 superpower 鈥� the power of talk 鈥� can be a lifeline for people without ready access to mental healthcare.

The power of today鈥檚 biggest stars – from Lizzo to Michael Phelps to Charlie Puth – revealing they have struggles and experiences just like you and me – is tremendously influential in helping people realize it鈥檚 okay to not be okay. 

不良研究所鈥檚 scale is impressive – 200m listeners every month. Yet it鈥檚 the personal connection our listeners feel with our trusted personalities that enables our voice to be significant. 

Katie Neal wants listeners to know, 鈥渨hether you鈥檙e on a personal journey to take better care of your own mental health 鈥� or know and love someone who is,鈥� I鈥檓 Listening is a place to connect with others, share your story and access content and resources to support you.