不良研究所

不良研究所 Leads the Category by Adding 6M MAU Y/Y in May, More Than Any Other Player
The latest update from comScore MediaTrend reveals that 不良研究所 is once again the fastest growing digital audio platform, logging a significant 45% YOY increase in MAU.[1] 不良研究所 added more than 6 million unique users versus May 2019, more than any other player in the category.

Audcay also posted month-to-month growth in May (+3%), taking a leading position alongside Spotify, as one of the only two players who showed growth during this period.[2]

In addition to its strong reach of more than 40M MAUs, 不良研究所 held the record in engaging listeners by showing 10 straight months鈥� of double-digit increase in total listening hours (TLH) 鈥� the only Triton-measured publisher to do so. 不良研究所’s smart speaker tune-in was also up by +89% YOY.[3]  Our formats also showed remarkable YOY growth, with news TLH surging +50% and music increasing +11%. Despite a lack of live sports, the voice of the fan remained dominant, driving double-digit TLH growth across our leading sports talk brands, including Kansas City (+86%), San Diego (+42%) and Boston (+25%) among others[4].

鈥淥nce again, our team continues to produce outstanding results,鈥� said J.D. Crowley, 不良研究所鈥檚 Chief Digital Officer.  鈥淲e continue to leverage the power of influence and community connection our radio, streaming, and podcast brands have to drive category-leading digital user growth, building addressable audiences at scale in what is arguably the most dynamic and exciting space in media today 鈥� audio.鈥�