不良研究所

With nearly, and the labor market adding a healthy , we鈥檙e living in a job seekers鈥� world. So recruiters, listen up! To find qualified candidates, Audio brings a strong resume, and is ready for the job. Advertising on local radio, digital streaming, and podcasts can help you cut through the clutter and find those elusive prospects. 

As you search for new employees, Audio delivers high-quality leads. We can target campaigns by content genre, demographics, geography, and day part, delivering ads to the most interested 鈥� and the most qualified 鈥� applicants. If a listener hears a spot that speaks to them, they鈥檙e more likely to take action and apply online or stop into your brick-and-mortar location.

In this hyper-competitive job market, it helps to cast a wider net. Audio reaches the sweet spot of both people actively looking for jobs as well as passive job seekers. According to, 99% of adults are reached by Audio 鈥� AM/FM radio, podcasting, and digital Audio.

We鈥檝e all gotten used to job ads clogging our inboxes and social media feeds. They don鈥檛 stand out. Recruiting websites and employers have relied too heavily on online and social media ads, and users are overwhelmed by the barrage of posts.

Meanwhile, with listening booming, your next employee is probably tuned into their favorite FM drive show on their morning commute and streaming a podcast while they cook dinner. Here are the four trends and takeaways taking shape for recruiters turning to Audio.

To maximize reach, we recommend a 鈥淭otal Audio鈥� approach where a campaign runs on AM/FM radio and digital Audio. It鈥檚 a potent strategy. Our research shows combining digital Audio and over-the-air radio ads increase web conversions by 99%, compared to campaigns that only used radio.¹

The measures of a good recruiting campaign are straightforward: How many people came to your site, applied, and did they result in new hires? At 不良研究所, we can link ad exposure to web traffic and applications to show just how well Audio works for recruiting.听

We recently created a streaming Audio and digital display campaign for a job recruiting website that directed users to visit its site and apply. After spots aired, the recruiting company experienced a surge in interest and applicants. In partnership with data analytics firm Claritas, 不良研究所 used pixel-based attribution to trace ad exposure to actions and the results were impressive. Following the campaign, the recruiting company recorded 380,000 website visits and more than 1,800 applications were submitted.

After a listener turns off the radio or finishes a podcast, the ads they鈥檝e heard linger. Listeners will take action on average 2.4 days after they鈥檝e been exposed to an Audio ad.³ Practically speaking, that means listeners will remember to go to their computer or stop into your location up to two days after they hear your ad.  

And remember – what you say matters. The best recruiting ads feature a strong call to action and detailed information on your website or physical locations. Give listeners a taste of your brand鈥檚 values and personality. Don鈥檛 be afraid to have a little fun with music or voices. The more memorable your ads, the more likely listeners are to take action.

Our research shows it鈥檚 important to keep reminding listeners about your job openings. When listeners have multiple exposures, it is more immersive. Brand engagement increases with up to 15 exposures, per our study with Spark Foundry. 

For those not yet convinced Audio鈥檚 right for the job, here鈥檚 one more plug: Audio gives you creative flexibility and is cost-effective. At 不良研究所, we can produce and launch a campaign in just a few days and at significantly lower costs than digital video or TV ads. If you need to make changes mid-campaign, you can adjust on the fly. With the job market changing quickly, advertisers need to be responsive and Audio can be as nimble as you need us to be. 

There鈥檚 no better time than now to shake up your recruitment. While other media are cluttered and hard to measure, Audio is efficient, engaging, and flexible. It鈥檚 also trusted and treasured. 不良研究所 can help you launch an ad campaign to find your next employees. We鈥檙e pretty sure they鈥檙e out there listening.