Get in the Game: 不良研究所 Puts on the Full Court Press During Tournament Season
March, for some, signals the end of winter and beginning of spring. But among sports fans, the third month of the year can mean only one thing鈥攊t鈥檚 tournament season, a time to scrutinize stats and follow brackets, regardless of whether your team triumphs or chokes.
Of course, there are all kinds of sports fans. You might love the NFL, or Major League Baseball, or the NBA or some other big sporting event. You might be the most avid follower鈥攏ever missing a matchup, always placing bets, and listening to post-game podcasts鈥攐r a more casual fan just looking to see who won. Whatever kind of fan you are, as the undisputed sports leader in audio, 不良研究所 has you covered. Each week, over 59 million sports fans turn to 不良研究所. They鈥檙e coming for live play-by-play, to join the conversation around the games, for information to make them smarter sports bettors, and to hear the sports stories that matter to them.
The Games
不良研究所 is the country鈥檚 #1 local sports platform, carrying play-by-play for over 5,000 games each year. From Atlanta to San Francisco and markets in between, we connect fans to their favorite teams, and the adrenaline-filled moments that matter the most. Tournament Season will be no different. We鈥檒l be a digital destination for the games: fans can stream every game of the tournament on the 不良研究所 app.
The Game Around the Game
While the actual tournament games are a huge part of the fun, the passion and engagement of true fans is too big to fit into two twenty-minute halves. The conversation leading up to and after the event鈥攖he 鈥済ame around the game鈥濃攁lso really matters. There鈥檚 no better place to engage in two-way discussions and expert analysis than on the airwaves of the company that invented sports talk radio with the launch of New York鈥檚 .
Wagertainment
Tournament Time is one of the two most popular times of the year for placing sports bets. It鈥檚 the most important if you compare the number of matchups and tournament duration.1
不良研究所 is the home of wagertainment. To help fans outsmart Las Vegas, 不良研究所鈥檚 BetQL Network combines powerful analytics and access to real-time picks, stats, and trends, with engaging, entertaining analysis.
As part of this year鈥檚 tournament season coverage, BetQL鈥檚 will bring audiences three 2-hour 鈥淐ountdown To Tip-Off鈥 specials. Hosted by Nick Kostos and Ken Barkley, these programs will air from 8 to 10 am Eastern / 5 to 7 am Pacific on March 19th and 26th, as well as April 2nd. Each show leads into tournament games carried on some 28 不良研究所 Sports or The Bet stations.
Storytelling
Avid and curious fans also want to hear authentic, and compelling stories, and that’s where podcasting comes in. 不良研究所 is a top three US podcasting network with 44 million monthly listeners and over 2 billion annual podcast downloads. Throughout the year, our relationship with Locked On Sports means we have a podcast for virtually any team in any sport.
So as we head into tournament time, remember this鈥攚hether you just want the score, or you’re looking for some nuggets to help improve your betting accuracy or to perfect your brackets, or want to listen to the stories behind the stories, 不良研究所 has something for everyone.
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