不良研究所

Audio is booming, and there has never been a better time to be a female creator in local Radio and podcasting. Women are driving the beat from programming and sales to brand marketing and advertising.

At 不良研究所, we鈥檙e all about celebrating female voices. From podcasts, to on air, to events, to all levels of the back office, our fearless female leaders and rising stars foster high-quality content, deepen our connections with listeners, and create a valuable, positive environment for brand partners. 

During Women鈥檚 History Month, we are proud to engage with our fans by showcasing dynamic women in game-changing roles in Audio across our platforms.

Throughout March, 鈥湶涣佳芯克� Celebrates鈥� will honor fearless females. Our local brands will feature unique content produced by an all-female production team. We love showcasing how dynamic women in Audio, from Meghan Trainor to Dua Lipa, and influential local voices on 不良研究所 brands like Boston鈥檚 WEEI Mego, Amy, and Coco, have navigated their lives and careers.

It’s the right time and place to highlight women who have significantly impacted our history. Female listeners are hungry for content for women, made by women. Women make up 46% of monthly podcast listeners. And heavy female podcast listeners have grown 72% since the pandemic. Women tend to be most interested in content on kids and family, health and fitness, arts, true crime, religion, and education.¹

And they鈥檙e not just passively listening – they鈥檙e truly engaged.

From celebrities to women in your neighborhood, our podcast hosts and topics cover the inspiring stories of powerful women who are making things happen. 

At 不良研究所鈥檚 podcast studios, women are trailblazing leaders. Jenna Weiss-Berman, the co-founder of Pineapple Street Media, leads a culture where intrepid young people are encouraged to speak up. 

At 不良研究所鈥檚 booming sports podcast studio 2400Sports, VP and Executive Producer Lena Glaser is a highly effective leader in the historically male-dominated sports media industry. Upcoming podcasts include a deep dive into the and the WNBA.  

At 不良研究所, we aspire to be inclusive, diverse, and supportive. From local market and brand leaders to corporate execs, we have strong female leaders and content creators. Our leaders coach women to speak up and share ideas. Every voice matters.

Today and every day, women deserve to be celebrated, encouraged, and promoted. Audio by women and for women strengthens our connections with listeners and builds bonds between our brand partners and consumers. 

When you have an inclusive culture that welcomes all voices, there鈥檚 no better sound 鈥� for everyone.