不良研究所

What do folks at 不良研究所 wish more people knew about radio and radio advertising? Here are some of their best tips.

1. 鈥淩adio reaches more people, more often, more efficiently than any other media. While it is a mass media, it allows the advertiser to connect one-to-one with listeners who are emotionally tied to their favorite station. What a great environment to have your advertising placed! Oh! Radio delivers a 10:1 ROI on your investment.鈥� 鈥� Mike Donovan, Milwaukee

2. 鈥淲e live where you live, we shop where you shop, we play where you play, and we want our community to succeed 鈥� that includes your business. We are invested in our communities, so we will never take our relationship with you for granted.鈥� 鈥� Katherine Ide, Corporate

3. 鈥淐ontrary to popular opinion, Radio has a much higher reach than TV.  With the explosion of cord cutting, and time shifted TV, adding radio to any marketing campaign provides needed reach, and measurable Return on Investment.鈥� 鈥� Michael Doyle, Regional President

4. 鈥淩adio engages users via an emotional connection that is unlike any other media. That鈥檚 why people have favorite stations, and we have P1 users. It鈥檚 not just an audience. It鈥檚 our fan base! Radio is the #1, real time, mass reach media option for marketers, 5 a.m. to 5 p.m., Monday through Friday鈥� when people are out buying stuff!!鈥� 鈥� Greg Pendergrass, Greensboro

5. 鈥淩adio is the #1 medium for reaching consumers outside their homes.鈥� 鈥� Cheri Pridgen Grinnan, Norfolk