CASE STUDY
Nissan
Drives Brand Equity for the Rogue
Brand Challenge
Nissan was looking to promote its all-new 2021 Nissan Rogue.
How We Helped
We created a custom 鈥淩ogue Gone Rogue鈥� campaign that ran across 170 top-performing stations in key markets with on-air talent urging listeners to join them in 鈥済oing rogue鈥� to celebrate the launch of the new vehicle.
Results
50M+ impressions, +8 points lift in brand familiarity, and +11 points lift in brand consideration.