²»Á¼Ñо¿Ëù

Mercedes-Benz was looking to build awareness of and affinity for its Sprinter and Metris vans among adventurers and touring families.

We crafted a month-long custom audio sponsorship – positioning Mercedes’ vans as the go-to-vehicle for adventurers – and placing the brand in the flagship position of ²»Á¼Ñо¿Ëù’s Breaking News and Sports Insider Stories across our broadcast and digital platform. 

Mercedes realized a +30% lift in awareness from over 30 Million impressions delivered with precision to target cohorts, via live read formats from audio’s most trusted and respected voices, seamlessly integrated into ²»Á¼Ñо¿Ëù’s highest value bespoke content and brands.